How this works, and why
We run ads for direct-to-consumer brands, mostly founders doing $25,000 to $40,000 a month who know they cannot scale it alone. Four things decide how we work, and all four cost us money on purpose.
We publish what agencies hide
The price is on the site. So is the filter: the conversion rate, average order value, and margin we need to see before we will take an account. Publishing the price means nobody needs a call to find out what this costs. Publishing the filter means we say out loud who we turn away. An agency that needs your retainer can afford neither.
The price listMonth to month, so we have to earn it
No minimum term, thirty days' notice, for any reason or none. You own the ad account the entire time, so there is nothing to hand back when you go and nothing to unwind. A minimum term is how an agency holds onto a client it has stopped earning. We would rather re-earn the next thirty days, every thirty days.
We report against your bank account, not the platform's
Ad platforms and store data disagree. That is normal, it is nobody being dishonest, and reconciling the two is a real part of the job. On one account the platform's own numbers said it was failing and the obvious move was to cut spend. We reconciled against Shopify, showed the real return had never dropped below 3.3x, and the brand kept scaling instead of cutting.
That account, with the numbersWe teach while we work
You should understand your own margin, your average order value, your conversion rate, and the break-even return they imply, because those are the numbers that actually pay you. We would rather be the reason you can eventually run this yourself than the reason you never learned how.